Educational guide Faculty of Arts |
english |
Bachelor's Degree in Publicity and Public Relations (2009) |
Subjects |
ADVERTISING CREATIVITY |
Competences |
IDENTIFYING DATA | 2020_21 |
Subject | ADVERTISING CREATIVITY | Code | 12224111 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
9 | Compulsory | Third | AN |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Competences Specific |
A16 | Desenvolupar el pensament creador i la seva aplicació al procés d’elaboració de missatges publicitaris i de relacions públiques: escoles, mètodes i tècniques creatives. | |
Type B | Code | Competences Transversal |
CT2 | Managing information and knowledge through the efficient use of IT. | |
CT3 | Solve problems critically, creatively and innovatively in their field. | |
Type C | Code | Competences Nuclear |