| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Publicity and Public Relations (2009) |
 Subjects |
| ADVERTISING CREATIVITY |
| Learning outcomes |
| IDENTIFYING DATA | 2020_21 |
| Subject | ADVERTISING CREATIVITY | Code | 12224111 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Third | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A16 |
Coneix els fonaments teòrics de la creativitat aplicada a la publicitat Adquireix i posa en pràctica en l'àmbit de la publicitat les principals tècniques creatives Desenvolupa íntegrament un projecte de campanya publicitària des del punt de vista de la creativitat | |
| Type B | Code | Learning outcomes |
| CT2 |
Master the tools for managing their own identity and activities in a digital environment. Search for and find information autonomously with criteria of reliability and relevance. Organize information with appropriate tools (online and face-to-face) so that they can carry out their academic activities. Produce information with tools and formats appropriate to the communicative situation and with complete honesty. Use IT to share and exchange information. | |
| CT3 |
Identify the situation as a problem in the field and be sufficiently motivated to face up to it. Follow a systematic method to divide a problem into parts, identify the causes and apply the knowledge specific to the discipline. Design a new solution by using all the resources necessary to cope with the problem. Include the details of the proposed solution in a realistic model. Reflect on the model proposed, find shortcomings and suggest improvements. | |
| Type C | Code | Learning outcomes |
