2020_21
Guia docent 
Facultat de Turisme i Geografia
A A 
català 
Gestió de Destinacions Turístiques (2017)
 Assignatures
  MÀRQUETING TURÍSTIC
   Fonts d'informació
Bàsica Lumsdon, Les, Tourism Marketing, 1997, London : International Thompson Business Press
Stephen F. Witt, Luiz Moutinho, Tourism marketing and management handbook, 1995, London [etc.] : Prentice-Hall
Kolb, Bonita M., Tourism marketing for cities and towns : using branding and events to attract tourists, 2006, Amsterdam [etc.] : Elsevier/Butterworth-Heinemann,
Jane Widtfeldt Meged... [et al.], Tourism methodologies : new perspectives, practices and proceedings, 2014, Frederikberg: Copenhagen Business School Press ,
Jennings, Gayle, Quality tourism experiences, 2006, Amsterdam [etc.] : Elsevier Butterworth-Heinemann,
Marcus J. Schmidt, Svend Hollensen, Marketing research : an international approach, 2006, Harlow, England; New York : Prentice Hall/Financia
Malcom McDonald [and] Hugh Wilson, Marketing plans [Recurs electrònic] : How to prepare them, how to use them, 2011, Chichester, West Sussex: Wiley; cop.

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