Tourism is a very complex industry because of the different agents that produce the 'tourist product'. It is also complex for several subsectors that intervene and that are quite different. Its complexity is that the tourist promotion is aimed at a large number of people from different origins, different socioeconomic structures with different needs, expectations and behavior of consumption.
So, tourism marketing involves much more, than developing tourist products. It requires information on people, especially those interested in what the "market" offers, knowing what they like, where they buy, how they buy and how much they spend. The goal is to provide customers and the market with products or services that are suitable for meet the needs.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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