Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
THE FUNDAMENTALS OF MARKETING |
Competences |
IDENTIFYING DATA | 2021_22 |
Subject | THE FUNDAMENTALS OF MARKETING | Code | 16214114 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | Second | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Competences Specific |
A6 | Draw up projects about overall management or the functional areas of a company that reflect their ability to identify and carry out business initiatives. | |
Type B | Code | Competences Transversal |
B3 | Critical, logical and creative thinking, and an ability to innovate | |
Type C | Code | Competences Nuclear |
C3 | Be able to manage information and knowledge | |
C4 | Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV |