| Educational guide Faculty of Oenology |
english |
| Wine Tourism Innovation (Erasmus Mundus) (2016) |
 Subjects |
| WINE TOURISM COMMUNICATION AND NEW MARKETING TOOLS |
| Contents |
| IDENTIFYING DATA | 2022_23 |
| Subject | WINE TOURISM COMMUNICATION AND NEW MARKETING TOOLS | Code | 19635117 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Introduction to integrated marketing communications |
|
| Corporate image management | |
| Advertising management, creative strategy and media strategy |
|
| Consumer promotions. Loyalty programs. |
|
| Personal selling | |
| Sponsorship | |
| New marketing tools | |
| Networking: clusters, clubs, associations, guides. | |
| Transnational cooperation |
