| Basic |
Smith, R.D., Strategic planning for public relations, 2013, Routledge
Singleton, A., The PR Masterclass: How to develop a public relations strategy that works!, 2014, Wiley
Solis, B. and Breakenridge, D., Putting the public back in public relations. How social media is reinventing the aging business of PR., 2009, Pearson education
Theaker, A., The public relations handbook., 2016, Routledge
Martín de Castro, G. and González-Masip, J., Knowledge Management for Corporate Social Responsibility, 2021, IGI Global
Lund, K., Conversation marketing : how to be relevant and engage your customer by speaking human, 2018, Career Press
Blount, J., Inked : the ultimate guide to powerful closing and sales negotiation tactics that unlock yes and seal the deal, 2020, Wiley
Olvera Lobo, M.D. (ed)., Innovative perspectives on corporate communication in the global world, 2021, IGI Global
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