| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Contents |
| IDENTIFYING DATA | 2022_23 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Product Management, Insights, Concept Development | |
| Product definition, Design Thinking-consumer centered |
|
| Business Models, Differential value proposal & Marketing Mix online-offline |
|
| Branding, Positioning, new consumer trends | |
| Product Launch and Marketing Plan |
