| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Methodologies |
| IDENTIFYING DATA | 2022_23 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Description | |
| Introductory activities | Activities designed to make contact with students, collect information from them and introduce the subject. |
| Lecture | Description of the contents of the subject. |
| Practical cases/ case studies | A situation (real or simulated) in which the student must provide a solution, resolve a series of specific questions or provide an overall assessment of the problem. |
| Problem solving, exercises in the classroom | Formulation, analysis, resolution and debate of a problem or exercise related to the topic of the subject. |
| Assignments | The student will have to solve and present a practical assignment |
| Personal attention | Time for questions. |
