Educational guide Faculty of Business and Economics |
english |
Double degree in Business Admin. and Management and Finance Accounting 2014 |
Subjects |
MARKETING PRINCIPLES |
Recommendations |
IDENTIFYING DATA | 2022_23 |
Subject | MARKETING PRINCIPLES | Code | 16904127 | |||||
Study programme |
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Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | First | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Subjects that continue the syllabus | ||
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Other comments | |
This is the introductory subject in marketing. Watch TV, read the newspapers, watch the ads, go to the supermarket, look around, being aware of being a consumer. |