| Educational guide Faculty of Education Sciences and Psychology |
english |
| Bachelor's Degree in Psychology (2009) |
 Subjects |
| COMMERCIAL AND CONSUMER PSYCHOLOGY |
 
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| IDENTIFYING DATA | 2023_24 | |||||||||||||||||
| Subject (*) | COMMERCIAL AND CONSUMER PSYCHOLOGY | Code | 11204226 | |||||||||||||||
| Study programme |
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Cycle | 1st | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 3 | Optional | 2Q |
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| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Psychology |
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| Coordinator |
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santiago.ariste@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information |
Introducció al comportament del consumidor i al Marketing. Comprensió de terminologia específica Coneixement dels diferents models per a la comprensió i estudi del comportament del consumidor. Reflexionar sobre la formació i canvi de les actituds del consumidor, les necessitats bàsiques del seu comportament Comprensió de la influència de la cultura en la regulació del comportament del consumidor: Valors, costums, ... |
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
