| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| MARKET RESEARCH AND APPLICATIONS |
| Assessment |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKET RESEARCH AND APPLICATIONS | Code | 16214116 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Third | 1Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | ||||
| IT-based practicals in computer rooms |
|
Use of different commercial research software. | 5% | ||||
| Problem solving, exercises in the classroom |
|
Proposals for different business problems and activities | 5% | ||||
| Presentations / oral communications |
|
Development and advocacy of Market Research (group) | 10% | ||||
| Practical tests |
|
Design Qualitative Study. personal interview (individual) Design Study Quantitative. Questionnaire (individual) |
30% |
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| Multiple-choice objective tests |
|
Test-type both theoretical and practical content of the subject | 50% | ||||
| Others |
| Other comments and second exam session | |||
|
First call: Continued evaluation by conducting a market research. Each of the practical tests and the test type test are compulsory with a minimum grade of 4 to average for the other tasks. Second call:Theoretical and practical examination. The toric part (40%) and the practical part (60%). On average, the two parts must be exceeded separately. |
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