| Basic |
Smith, R.D., Strategic planning for public relations, 2013, Routledge
Singleton, A., The PR Masterclass: How to develop a public relations strategy that works!, 2014, Wiley
Theaker, A., The public relations handbook., 2016, Routledge
Martín de Castro, G. and González-Masip, J., Knowledge Management for Corporate Social Responsibility, 2021, IGI Global
Lund, K., Conversation marketing : how to be relevant and engage your customer by speaking human, 2018, Career Press
Olvera Lobo, M.D. (ed)., Innovative perspectives on corporate communication in the global world, 2021, IGI Global
C. M. Meadow, Negotiation. A very short introduction, 2022, Oxford University Press
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