| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Contents |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| 1. Product Management, Insights & Market Opportunities | |
| 2. Mkt budget, Launch Plan activities, Product inno & Storytelling | |
| 3. Concept Development, Price, Target cost, Gross Margin, Sale Forecast & Decision making | |
| 4. Product Branding | |
| 5. Product Launch & Key contents review |
