Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Finances and Accounting |
Subjects |
FINANCIAL SERVICES MARKETING |
Sources of information |
IDENTIFYING DATA | 2023_24 |
Subject | FINANCIAL SERVICES MARKETING | Code | 16204211 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Optional | Third | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
BARRUTIA LEGARRETA, J.M, Marketing bancario en la era de la información, Pirámide, 2002 JOSÉ RAMÓN SÁNCHEZ GUZMÁN, Marketing Financiero. Principios y estrategias, Cívitas, 1997 |
Complementary |
PEDRO EMBID HERRANZ , Marketing Financiero, McGraw-Hill, 1998 |