Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
MARKET RESEARCH AND APPLICATIONS |
Learning outcomes |
IDENTIFYING DATA | 2023_24 |
Subject | MARKET RESEARCH AND APPLICATIONS | Code | 16214116 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | Third | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Learning outcomes |
A2 |
Interpret results and draw correct conclusions for Presentation in a final report. Design market research. Choose the most appropriate analysis techniques for a given study and its results. | |
Type B | Code | Learning outcomes |
B2 |
Identify problems and take decisions to solve them. | |
B6 |
Adapt their arguments to different groups and/or situations. | |
Type C | Code | Learning outcomes |
C3 |
Locate and access information effectively and efficiently. Critically evaluate information and its sources, and add it to their own knowledge base and system of values. Have a full understanding of the economic, legal, social and ethical implications of accessing and using information. | |
C4 |
Produce oral texts that are appropriate to the communicative situation. Produce written texts that are appropriate to the communicative situation |