Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
COMMUNICATION TECHNIQUES AND SALES |
IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | COMMUNICATION TECHNIQUES AND SALES | Code | 16214213 | |||||||||||||||
Study programme |
|
Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
6 | Optional | Third | 2Q |
|||||||||||||||
Modality and teaching language | See working groups | |||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management |
|||||||||||||||||
Coordinator |
|
xavier.arnavat@urv.cat esther.benet@urv.cat |
||||||||||||||||
Lecturers |
|
|||||||||||||||||
Web | ||||||||||||||||||
General description and relevant information |
Assignatura introductòria a la comunicació i al mix de comunicació de màrqueting (publicitat, promoció de vendes, relacions públiques, màrqueting directe i venda personal). |
|||||||||||||||||
Es recomana cursar aquesta optativa a 3r curs (Menció en Màrqueting) | ||||||||||||||||||
| ||||||||||||||||||
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |