| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| CONSUMER BEHAVIOUR |
| Learning outcomes |
| IDENTIFYING DATA | 2023_24 |
| Subject | CONSUMER BEHAVIOUR | Code | 16214214 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A7 |
Understand how consumers make purchasing decisions. Understand the theories on consumer behaviour and their implications for marketing strategies. | |
| Type B | Code | Learning outcomes |
| B4 |
Manage and organize their work and time as scheduled. Do the work planned in accordance with the quality criteria provided. Present results before the stipulated deadlines. Recognize the good and bad points of their approach to a particular task. Analyze their limitations and the chances they have of carrying out the task/job. | |
| B5 |
Identify the group’s objectives as their own. Help to define, organize and distribute the group’s tasks. Participate actively and share information, knowledge and experience. Finish the tasks assigned to them in the time allowed and with the resources available. Bear in mind the opinions of others and give constructive feedback. Accept and comply with the rules of the group. Help to draw up and apply the team’s work processes. Act constructively to deal with any conflicts in the team. Take an interest in the importance of the group’s activity. Encourage all members to take part in the management and smooth running of the team. | |
| B6 |
Control their nerves sufficiently to be able to express themselves in public. Structure their presentations and comply with any requirements should there be any. Use other media to support the message of their presentations. Reply to the questions that they are asked. Understand that non-verbal language is appropriate to verbal discourse. Make interesting and persuasive presentations. Analyze, appraise and respond to the questions they are asked during an oral presentation. Prepare their presentations and use a variety of presentation strategies (audiovisual support, eye contact, voice, gesture, time, etc.). | |
| Type C | Code | Learning outcomes |
| C4 |
Produce well structured, clear and effective oral texts. Produce oral texts that are appropriate to the communicative situation. Produce well-structured, clear and rich written texts Produce written texts that are appropriate to the communicative situation |
