Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
CONSUMER BEHAVIOUR |
Sources of information |
IDENTIFYING DATA | 2023_24 |
Subject | CONSUMER BEHAVIOUR | Code | 16214214 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Optional | Third | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
Solomon, Michael, Comportamiento del Consumidor, Pearson Educación, 2013 Solomon Michael, Comportamiento del Consumidor, Pearson Educación, 2017 |
Complementary |
Schiffman, L.G. , Comportamiento del Consumidor, Pearson Educación, 2005 Blackwell, R.D.; Miniard, P.W. and Engel, J.F, Comportamiento del Consumidor, Thomson, 2002 |