| Educational guide Faculty of Business and Economics |
english |
| Double degree in Business Admin. and Management and Finance Accounting 2014 |
 Subjects |
| MARKETING PRINCIPLES |
| Recommendations |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING PRINCIPLES | Code | 16904127 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | First | 1Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Subjects that continue the syllabus | ||
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| Other comments | |
| This is the introductory subject in marketing. Watch TV, read the newspapers, watch the ads, go to the supermarket, look around, being aware of being a consumer. |
