Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
MARKETING STRATEGIES |
IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | MARKETING STRATEGIES | Code | 20725111 | |||||||||||||||
Study programme |
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Cycle | 2nd | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
3 | Compulsory | First | 2Q |
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Modality and teaching language | See working groups | |||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Economics |
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Coordinator |
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josecarlos.andres@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information | This subject will provide the tools and knowledge to prepare a Marketing strategy, especially for a technology-based company. We will give special relevance to having a good and solid business model based on a proposal of differentiated value. Based on the observation of the final client, we will learn to identify business opportunities and how to implement the market strategy. | |||||||||||||||||
VIRTUAL | ||||||||||||||||||
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |