Educational guide Faculty of Arts |
english |
Bachelor's Degree in Publicity and Public Relations (2009) |
Subjects |
ADVERTISING CREATIVITY |
IDENTIFYING DATA | 2021_22 | |||||||||||||||||
Subject (*) | ADVERTISING CREATIVITY | Code | 12224111 | |||||||||||||||
Study programme |
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Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
9 | Compulsory | Third | AN |
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Modality and teaching language | See working groups | |||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Communication Studies |
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Coordinator |
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natalia.lozano@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information |
This course presents the study of creativity as a process of persuasive communication from a theoretical and practical aspects. The subject will review the most common tools and techniques for creating creative advertising campaigns.
This subject will be taught face-to-face as far as
is possible within the instructions of the health authorities. At the start
of the academic year, the calendar containing all teaching activities (with
timetables and classrooms) will be available in the subject's Moodle area.
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |