| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Publicity and Public Relations (2009) |
 Subjects |
| ADVERTISING CREATIVITY |
| Competences |
| IDENTIFYING DATA | 2016_17 |
| Subject | ADVERTISING CREATIVITY | Code | 12224111 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Third | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Competences Specific |
| A16 | Desenvolupar el pensament creador i la seva aplicació al procés d’elaboració de missatges publicitaris i de relacions públiques: escoles, mètodes i tècniques creatives. | |
| Type B | Code | Competences Transversal |
| B2 | Resoldre problemes complexos de forma efectiva en el camp de la Publicitat i les Relacions Públiques. | |
| B3 | Critical, logical and creative thinking, and an ability to innovate | |
| B4 | Autonomy, responsibility and initiative | |
| B11 | Tenir capacitat innovadora, emprenedora i d'adaptació a les noves situacions | |
| Type C | Code | Competences Nuclear |
| C3 | Be able to manage information and knowledge | |
| C4 | Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV |
