| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Publicity and Public Relations (2009) |
 Subjects |
| ADVERTISING CREATIVITY |
| Learning outcomes |
| IDENTIFYING DATA | 2016_17 |
| Subject | ADVERTISING CREATIVITY | Code | 12224111 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Third | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A16 |
Coneix els fonaments teòrics de la creativitat aplicada a la publicitat Adquireix i posa en pràctica en l'àmbit de la publicitat les principals tècniques creatives Desenvolupa íntegrament un projecte de campanya publicitària des del punt de vista de la creativitat | |
| Type B | Code | Learning outcomes |
| B2 |
Identify problems and take decisions to solve them. Collect the information they need so that they can solve problems using data and not subjective opinion, and subjecting the information at their disposal to logical analysis. Draw up strategies to solve problems. Adopt a method of analysis that enables them to identify non-obvious causes and evaluate their impact on problems. Find appropriate solutions. Transfer classroom exercises and the cases they have studied to real situations in other environments. | |
| B3 |
Find new methods for doing things. | |
| B4 |
Analyze their limitations and the chances they have of carrying out the task/job. | |
| B11 |
Té capacitat innovadora, emprenedora i d'adaptació a les noves situacions | |
| Type C | Code | Learning outcomes |
| C3 |
Locate and access information effectively and efficiently. | |
| C4 |
Produce oral texts that are appropriate to the communicative situation. Produce written texts that are appropriate to the communicative situation |
