2018_19
Educational guide 
Faculty of Arts
A A A 
english 
Strategic Communication at the risk society (2012)
 Subjects
  EXPERIENCE DESIGN
   Contents
Topic Sub-topic
Today's travellers want to learn, discover and undergo unique experiences. They are looking for something interactive. They want to know how other people live, go behind the scenes and visit places that tourists do not usually see. An experience can be triggered by anything from one small detail to an overall concept

To provide a true experience, one must not improvise. Extensive planning and effort are required.

1. New trends and dynamics of tourism markets. Determinants of the development of new products and leisure activities.


2. Emerging trends and strategic factors for the renewal, development and communication of new tourism products.


3. The experience ... is the goal. Defining a tourist experience. Mix of many things. The product of many ideas. The Sum of many detaills.

4. Typology of new products and tourist activities. Innovative forms of distribution. Case analysis.

5. Conditions in the production and communication of the leisure sector.