| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Finances and Accounting |
 Subjects |
| STRATEGIC MANAGEMENT |
| Contents |
| IDENTIFYING DATA | 2023_24 |
| Subject | STRATEGIC MANAGEMENT | Code | 16204210 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| SUBJECT 1 FOUNDATIONS OF STRATEGY |
1.1. Strategy concept 1.2. Levels of strategy 1.3. Business, industry and market concept 1.4. Strategic objectives: The creation of value |
| SUBJECT 2 INTERNAL STRATEGIC ANALYSIS | 2.1. The value chain 2.2. Analysis of resources and capabilities 2.3. Strategic assessment of resources and capabilities |
| SUBJECT 3 EXTERNAL STRATEGIC ANALYSIS | 3.1. The competitive structure of the industry 3.2. Porter's competitive forces model 3.3. Porter's strategic groups 3.4. Global Productivity Surplus (EPG) 3.5. Defense and attack strategies |
| SUBJECT 4 FORMULATION OF THE COMPETITIVE STRATEGY | 4.1. Generic competitive strategies 4.2. The competitive advantage in costs: Experience effect 4.3. The competitive advantage in differentiation 4.4. Bowman's strategic watch 4.5. Business models: Business Model Canvas 4.6. Innovation in business models: The blue oceans |
