| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| STRATEGIC MARKETING MANAGEMENT |
| Learning outcomes |
| IDENTIFYING DATA | 2023_24 |
| Subject | STRATEGIC MARKETING MANAGEMENT | Code | 16214115 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A5 |
Describe and explain the functions of a marketing director. Understand the importance of marketing for the overall performance of a company. Understand how the various marketing areas of a company work and can design an effective communication plan. | |
| Type B | Code | Learning outcomes |
| B3 |
Analyze the risks and benefits of innovation. Put forward new ideas, opportunities or solutions to familiar problems and/or processes. | |
| Type C | Code | Learning outcomes |
| C3 |
Locate and access information effectively and efficiently. Have a full understanding of the economic, legal, social and ethical implications of accessing and using information. | |
| C4 |
Produce well structured, clear and effective oral texts. |
