| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| STRATEGIC MARKETING MANAGEMENT |
| Planning |
| IDENTIFYING DATA | 2023_24 |
| Subject | STRATEGIC MARKETING MANAGEMENT | Code | 16214115 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies :: Tests | ||||||||||
| Competences | (*) Class hours |
Hours outside the classroom |
(**) Total hours | |||||||
| Introductory activities |
|
2 | 0 | 2 | ||||||
| Lecture |
|
35 | 53 | 88 | ||||||
| Problem solving, exercises in the classroom |
|
12 | 8 | 20 | ||||||
| Personal attention |
|
1 | 0 | 1 | ||||||
| Presentations / oral communications |
|
8 | 12 | 20 | ||||||
| Multiple-choice objective tests |
|
2 | 17 | 19 | ||||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||||||||
