| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| STRATEGIC MARKETING MANAGEMENT |
| Assessment |
| IDENTIFYING DATA | 2023_24 |
| Subject | STRATEGIC MARKETING MANAGEMENT | Code | 16214115 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 2Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | |||||
| Problem solving, exercises in the classroom |
|
Formulation, analysis, resolution and debate of problems or exercises in the classroom, related to the subject matter of the subject. Class participation will also be taken into account. |
10% | |||||
| Presentations / oral communications |
|
Oral Exposition of Work(s) (previously written presentation). |
40% | |||||
| Multiple-choice objective tests |
|
Final examination. Full test of the whole subject. | 50% | |||||
| Others |
| Other comments and second exam session | |||
|
In the first call, a minimum mark of 4 points will be required for the set of continuous assessment tests (solving problems + carrying out and submitting the work) to average the subject. A minimum mark of 4 points from the final exam will also be required to average the subject. ------------------------------------------------------------------------------------- In the second call, a single integral test will be carried out that will be worth 100 % of the mark (a theoretical 50% and a practical 50%). A minimum mark of 4 points from each part will be required to average. |
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