Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
e-MARKETING |
Competences |
IDENTIFYING DATA | 2023_24 |
Subject | e-MARKETING | Code | 16214211 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Optional | Third | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Competences Specific |
A5 | Run a business or other public or private institution and direct or manage any of their functional areas (human resources, administration and finance, sales and marketing, operations). | |
Type B | Code | Competences Transversal |
B3 | Critical, logical and creative thinking, and an ability to innovate | |
Type C | Code | Competences Nuclear |
C2 | Be advanced users of the information and communication technologies | |
C4 | Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV |