| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| e-MARKETING |
| Learning outcomes |
| IDENTIFYING DATA | 2023_24 |
| Subject | e-MARKETING | Code | 16214211 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A5 |
Understand the effect of the Internet on the Director of Marketing's activities. Learn about the Internet as a tool for establishing relations with clients. Create a website. | |
| Type B | Code | Learning outcomes |
| B3 |
Be aware of the limitations and weak points of their work processes and methods. Analyze the risks and benefits of innovation. | |
| Type C | Code | Learning outcomes |
| C2 |
Use software for off-line communication: word processors, spreadsheets and digital presentations. Use software for on-line communication: interactive tools (web, moodle, blogs, etc.), e-mail, forums, chat rooms, video conferences, collaborative work tools, etc. | |
| C4 |
Produce oral texts that are appropriate to the communicative situation. |
