| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| COMMUNICATION TECHNIQUES AND SALES |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | COMMUNICATION TECHNIQUES AND SALES | Code | 16214213 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic | |
Dossier de lectures O’Guinn, T, Allen, C. & Semenik, R. (última edició) Publicidad y Comunicación integral de marca (Tercera edición). Editorial Thomson. |
|
| Complementary | |
