| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| CONSUMER BEHAVIOUR |
 
|
||||||||||||||||||
| IDENTIFYING DATA | 2023_24 | |||||||||||||||||
| Subject (*) | CONSUMER BEHAVIOUR | Code | 16214214 | |||||||||||||||
| Study programme |
|
Cycle | 1st | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 6 | Optional | Third | 2Q |
|||||||||||||||
| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Business Management |
|||||||||||||||||
| Coordinator |
|
mar.pamies@urv.cat anamaria.bernardez@urv.cat |
||||||||||||||||
| Lecturers |
|
|||||||||||||||||
| Web | ||||||||||||||||||
| General description and relevant information |
DESCRIPCIÓ GENERAL DE L'ASSIGNATURA Aquesta assignatura permet als estudiants aprofundir en el coneixement del comportament dels consumidors tot analitzant tant els factors interns i externs que tenen influència sobre les decisions dels consumidors com les diferents etapes del procés de decisió de compra. |
|||||||||||||||||
| Es recomana cursar aquesta optativa a 3r curs (Menció en Màrqueting) | ||||||||||||||||||
| ||||||||||||||||||
| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
