Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
CONSUMER BEHAVIOUR |
IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | CONSUMER BEHAVIOUR | Code | 16214214 | |||||||||||||||
Study programme |
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Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
6 | Optional | Third | 2Q |
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Modality and teaching language | See working groups | |||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management |
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Coordinator |
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mar.pamies@urv.cat anamaria.bernardez@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information |
DESCRIPCIÓ GENERAL DE L'ASSIGNATURA Aquesta assignatura permet als estudiants aprofundir en el coneixement del comportament dels consumidors tot analitzant tant els factors interns i externs que tenen influència sobre les decisions dels consumidors com les diferents etapes del procés de decisió de compra. |
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Es recomana cursar aquesta optativa a 3r curs (Menció en Màrqueting) | ||||||||||||||||||
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |