2015_16
University
Rovira y Virgili
Educational guide 
Faculty of Business and Economics
A A 
english 
Bachelor's Degree in Business Administration and Management (CTE)
 Subjects
  INDUSTRIAL MARKETING AND SERVICES
   Sources of information
Basic F. Robert Dwyer, John F. Tanner , Marketing industrial: conexión entre la estrategia, las relaciones y el aprendizaje, McGraw-Hill, 2007
Sangri Coral, Alberto , Marketing en empresas industriales, Editorial Mad, 2007
Valerie Zeithaml, Mary Jo Bitner , Marketing de Servicios, McGraw-Hill, 2010
Chias, J. , El Marketing son personas, McGraw-Hill, 1991

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