| Educational guide Faculty of Business and Economics |
english |
| Entrepreneurship and Innovation (2014) |
 Subjects |
| STRATEGY AND MARKETING FOR THE ENTREPRENEUR |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | STRATEGY AND MARKETING FOR THE ENTREPRENEUR | Code | 16655101 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic |
Kotler i Keller, Dirección de Marketing, 2012, Editorial Prentice Hall
Osterwalder, Alexander i Pigneur,, Generación de modelos de negocio., (2011)., Deusto. |
| Complementary | |
