| Educational guide Faculty of Business and Economics |
english |
| Business Management (2016) |
 Subjects |
| MARKETING STRATEGIES |
| Contents |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING STRATEGIES | Code | 16665103 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 4.5 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| 1. Marketing in Contemporary Society | |
| 2. History and development of Marketing | |
| 3. The Marketing Discipline | |
| 4. Strategic Marketing Management | |
| 5. Creativity in Marketing | |
| 6. The Marketing Environment | |
| 7. Marketing Research | |
| 8. The Consumer | |
| 9. Segmentation | |
| 10. Positioning |
