| Educational guide Faculty of Business and Economics |
english |
| Business Management (2016) |
 Subjects |
| MARKETING STRATEGIES |
| Methodologies |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING STRATEGIES | Code | 16665103 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 4.5 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Description | |
| Introductory activities | Introductory sessions are carried out to explain how the different topics that will be explained throughout the semester are linked together. In addition, basic concepts will be explained to facilitate the best contextualization of the student. |
| Lecture | About theoretical concepts, main bibliographic antecedents, relationship between the concepts and their application. |
| Presentations / oral communications | Debates that will allow the student to reflect on their understanding of the contents discussed. |
| Personal attention | With tutorials throughout the course. |
| Assignments | Written and oral presentation of projects. |
