| Educational guide Faculty of Business and Economics |
english |
| Business Management (2016) |
 Subjects |
| MARKETING STRATEGIES |
| Assessment |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING STRATEGIES | Code | 16665103 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 4.5 | Compulsory | First | 1Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | ||||||
| Presentations / oral communications |
|
Case studies and debates about new tendencies in marketing | 50% | ||||||
| Multiple-choice objective tests |
|
Exam that is partially multiple choice and partially essay questions | 50% | ||||||
| Others |
| Other comments and second exam session | |||
|
In order to pass the subject, it is necessary to pass, on the one hand, the work of the continuous assessment, and on the other hand, the final individual exam (test type). A minimum of 5/10 in the assignments and a minimum of 5/10 in the final exam must be achieved in order to pass the subject overall. The retake examination will involve a final exam (no continuous evaluation). |
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