| Educational guide Faculty of Business and Economics |
english |
| Business Management (2016) |
 Subjects |
| MARKETING STRATEGIES |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKETING STRATEGIES | Code | 16665103 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 4.5 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic | |
There is a wide and varied range of learning and support materials available for this subject. Whenever possible, these resources can be accessed in (or via links through) the Moodle classroom. These resources include; 1. class notes 2. class summaries 3. reading lists 4. playlists (videos) 5. Electronic and online resources. |
|
| Complementary |
Philip Kotler et al., Marketing Management, 4th European Edition, 2019, Pearson Education
Philip Cateora et al., International Marketing, 18, 2021, McGraw-Hill
Eric Arnould & Craig J. Thompson, Consumer Culture Theory, 1, 2018, Sage |
