2023_24
Educational guide 
Faculty of Business and Economics
A A 
english 
International Markets (2016)
 Subjects
  NEGOTIATION TECHNIQUES
   Contents
Topic Sub-topic
NEGOTIATION: The Process 1. The process and the preparation of the negotiation
2. Analysis of decisions
3. The development of negotiation (BATNA)
4. The concessions and the agreement (logrolling)
NEGOTIATION: The Human Factor 5. Psychology applied to negotiation
6. Negotiation within Groups
NEGOTIATION: Tools 7. Assertiveness and active Listening
8. Support materials for negotiation
9. Physical environment during negotiation
NEGOTIATION: The way you negotiate 10. Negotiation syles and commercial negotiation