| Educational guide Faculty of Business and Economics |
english |
| Double degree in Business Administration and Management and Law (2014) |
 Subjects |
| MARKETING PRINCIPLES |
| Sources of information |
| IDENTIFYING DATA | 2022_23 |
| Subject | MARKETING PRINCIPLES | Code | 16914141 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic | |
There are a wide and varied range of learning and support materials available for this subject. Whenever possible these resources can be accessed in (or through links via) the Moodle classroom. These resources include; 1. class notes 2. class summaries 3. reading lists 4. viewing lists (videos) 5. electronic and online resources. |
|
| Complementary |
Philip Kotler et al., Marketing Management, 4th European Edition, Pearson Education, 2019
Philip Cateora et al., International Marketing, 18th, McGraww Hill, 2021
Eric Arnould & Craig J. Thompson, Consumer Culture Theory, 1, Sage, 2018
Philip Cutler et al., Marketing 4.0: Moving from Traditional to Digital, 1st, Wiley, 2016 |
.... |
