| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
 
|
||||||||||||||||||
| IDENTIFYING DATA | 2021_22 | |||||||||||||||||
| Subject (*) | MARKETING STRATEGIES | Code | 20725111 | |||||||||||||||
| Study programme |
|
Cycle | 2nd | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 3 | Compulsory | First | 2Q |
|||||||||||||||
| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Economics |
|||||||||||||||||
| Coordinator |
|
josecarlos.andres@urv.cat |
||||||||||||||||
| Lecturers |
|
|||||||||||||||||
| Web | ||||||||||||||||||
| General description and relevant information | This subject will provide the tools and knowledge to prepare a Marketing strategy, especially for a technology-based company. We will give special relevance to having a good and solid business model based on a proposal of differentiated value. Based on the observation of the final client, we will learn to identify business opportunities and how to implement the market strategy. | |||||||||||||||||
| ||||||||||||||||||
| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
