2019_20
Educational guide 
School of Chemical Engineering
A A 
english 
Environmental Engineering and Sustainable Energy (2016)
 Subjects
  MANAGEMENT AND ADMINISTRATION OF COMPANIES
   Contents
Topic Sub-topic
Business strategy Generation of ideas: development of ideas and innovation process
Types of companies
Business organization
Legality: labor, accounting and tax
Strategy design: mission, vision values, SWOT analysis, competitive advantage, strategic lines, objectives and action plan
Management Human resources: team management and leadership
Finances: how to obtain resources, feasibility plan
Marketing strategy: what is it, how to make it, audiences, channels and social networks
Logistics and supply chain management
Intellectual property and patents
Sustainability Role of companies today. The SGG, Sustainable Development Goals
Corporate Social Responsibility (CSR)
Groups of interest
Evolution of the industry