| Educational guide Facultat de Turisme i Geografia |
english |
| Degree in Tourism Management and Hospitality (2018) |
 Subjects |
| TOURISM MARKETING |
 
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| IDENTIFYING DATA | 2019_20 | |||||||||||||||||
| Subject (*) | TOURISM MARKETING | Code | 21224005 | |||||||||||||||
| Study programme |
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Cycle | 1st | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 6 | Basic Course | First | ||||||||||||||||
| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Business Management |
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| Coordinator |
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marc.espasa@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information | The subject of Tourism Marketing aims to introduce the student to the strategic and operative concepts of Marketing. To understand that marketing is a business philosophy and that the client should be at the center. Understanding the tourism market, the relationship between public and private entities, the importance of consumer behavior and the specific decisions of service marketing for touristic companies are the main objectives. | |||||||||||||||||
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
