Educational guide Faculty of Business and Economics |
english |
International Markets (2016) |
Subjects |
BUSINESS ENGLISH |
Contents |
IDENTIFYING DATA | 2021_22 |
Subject | BUSINESS ENGLISH | Code | 16675201 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Optional | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Topic | Sub-topic |
Introduction to Business English | Office Jargon and Business English Idioms Effective Elevator Pitches and Business Introductions Business Personality Tests/Quadrants – Why Businesses in English-Speaking Countries use these and how to understand them. |
Applying for a Job | How to create an effective CV in a British format as compared to an American format. How to write a proper cover letter that draws attention The situational job interview and other interview styles Related vocabulary |
Business Travel | Filling out travel expense forms and other related forms. Preparing for a business trip. Business Conferences, Trade Shows, and Dinners Handling telephone bookings and telephone conversations |
Contract Negotiations | How to read business contracts and Terms and Conditions (T&C) – simple formats Written communication including business emails, meeting requests, and notifications |
The Sales Cycle | How to conduct a proper needs analysis and navigate through the sales cycle Writing a Sales Contract Simulating a Sales Meeting Sales Presentations & Business Presentations |
Business Proposals | Business writing and creating a business proposal, including guidelines for effective writing |
Specific Business Areas | Finance, Advertising & Marketing, Public Relations, Going Digital Related Business Vocabulary |