Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
MARKET RESEARCH AND APPLICATIONS |
Sources of information |
IDENTIFYING DATA | 2023_24 |
Subject | MARKET RESEARCH AND APPLICATIONS | Code | 16214116 | |||||
Study programme |
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Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | Third | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
Silvia Villaverde Hernando, Silvia Villaverde, Abel Monfort, Abel Monfort de Bedoya, María Jesús Mer, Investigación de mercados en entornos digitales y convencionales una visión integradora, 2020, Esic Editorial María Jesús Merino Sanz (coordinadora), Intorducción a la investigación de mercados, 2015, Esic Editorial Juan Báez y Pérez de Tudela, Invetigación Cualitativa, 2009, Esic Editorial Díaz de Rada Iguzquiza, Vidal, Diseño y Elaboración de Cuestionarios para la Investigación Comercial, 2001, Esic Editorial |
Complementary |
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