| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| MARKET RESEARCH AND APPLICATIONS |
| Learning outcomes |
| IDENTIFYING DATA | 2023_24 |
| Subject | MARKET RESEARCH AND APPLICATIONS | Code | 16214116 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Third | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A2 |
Interpret results and draw correct conclusions for Presentation in a final report. Design market research. Choose the most appropriate analysis techniques for a given study and its results. | |
| Type B | Code | Learning outcomes |
| B2 |
Identify problems and take decisions to solve them. | |
| B6 |
Adapt their arguments to different groups and/or situations. | |
| Type C | Code | Learning outcomes |
| C3 |
Locate and access information effectively and efficiently. Critically evaluate information and its sources, and add it to their own knowledge base and system of values. Have a full understanding of the economic, legal, social and ethical implications of accessing and using information. | |
| C4 |
Produce oral texts that are appropriate to the communicative situation. Produce written texts that are appropriate to the communicative situation |
