Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Finances and Accounting |
Subjects |
FINANCIAL SERVICES MARKETING |
Learning outcomes |
IDENTIFYING DATA | 2023_24 |
Subject | FINANCIAL SERVICES MARKETING | Code | 16204211 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Optional | Third | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Learning outcomes |
A5 |
Understand the functions and tasks that the Director of Marketing has to carry out in financial services companies. Learn and use the analytical criteria needed for taking marketing decisions in financial services companies. Solve problems regarding the marketing strategies of financial services companies. | |
Type B | Code | Learning outcomes |
B3 |
Be aware of the limitations and weak points of their work processes and methods. Analyze the risks and benefits of innovation. | |
Type C | Code | Learning outcomes |
C3 |
Critically evaluate information and its sources, and add it to their own knowledge base and system of values. | |
C4 |
Produce oral texts that are appropriate to the communicative situation. |