| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Finances and Accounting |
 Subjects |
| FINANCIAL SERVICES MARKETING |
| Sources of information |
| IDENTIFYING DATA | 2023_24 |
| Subject | FINANCIAL SERVICES MARKETING | Code | 16204211 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic |
BARRUTIA LEGARRETA, J.M, Marketing bancario en la era de la información, Pirámide, 2002
JOSÉ RAMÓN SÁNCHEZ GUZMÁN, Marketing Financiero. Principios y estrategias, Cívitas, 1997 |
| Complementary |
PEDRO EMBID HERRANZ , Marketing Financiero, McGraw-Hill, 1998 |
